{"title":"Under $30!","description":"","products":[{"product_id":"ag-care-re-coil-curl-activator","title":"AG Care Re:Coil Curl Activator","description":"\u003cp\u003eAdd separation and hold without stiffness or stickiness using this award-winning RECOIL curl cream that’s rich in our Curl Creating Complex, formulated with tomato extract and rice amino acids. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eDefines curls\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003eSeals in moisture\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003eSilicone free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRice amino acids\u003c\/li\u003e\n\u003cli\u003eBio-fermented tomato extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHair Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect for curly hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eScrunch in damp hair.\u003c\/li\u003e\n\u003cli aria-level=\"1\"\u003eDiffuse or air dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AG Care","offers":[{"title":"74ml","offer_id":45857951776966,"sku":"RAG-AGH-LCURC02","price":13.95,"currency_code":"CAD","in_stock":true},{"title":"178ml","offer_id":45857967997126,"sku":"RAG-AGH-LCURC06","price":27.95,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":45857968029894,"sku":"RAG-AGH-LCURC12","price":41.95,"currency_code":"CAD","in_stock":true},{"title":"709ml","offer_id":45857968062662,"sku":"RAG-AGH-LCURC24","price":69.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/ag_r_xs_size.webp?v=1779649232"},{"product_id":"unite-7seconds-detangler","title":"Unite 7SECONDS Detangler","description":"\u003cp\u003eWithin 7 seconds your tangles will be gone and your hair will start to feel alive again. Nourished and fortified with the perfect balance of light protein and moisturizers. 7SECONDS seals the cuticle and protects your hair all day long. A must for chemically treated hair and as a UV and thermal protector for all.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly detangles hair\u003c\/li\u003e\n\u003cli\u003eUV and thermal protector\u003c\/li\u003e\n\u003cli\u003eLocks in color\u003c\/li\u003e\n\u003cli\u003eRepairs, protects and strengthens hair\u003c\/li\u003e\n\u003cli\u003eFree of Parabens and Sodium Chloride\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo and condition with your favorite UNITE Daily System. Rinse. Towel dry.\u003c\/li\u003e\n\u003cli\u003eSpray about 4 to 6 times throughout your hair. Comb through; do not rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with your favorite UNITE styling and finishing products to achieve your desired finished look.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Unite","offers":[{"title":"59ml","offer_id":45858038382790,"sku":"RUN-UNI-F7SLIC02","price":17.0,"currency_code":"CAD","in_stock":true},{"title":"236ml","offer_id":45858038350022,"sku":"RUN-UNI-F7SLIC08","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/dtangler_sm_e5d00d13-8f8a-4d82-adb8-6c9e05aa06d1.webp?v=1783723845"},{"product_id":"color-wow-dream-coat-supernatural-sealant","title":"Color Wow Dream Coat Supernatural Sealant","description":"\u003cp\u003eYou need to see it to believe it! Humidity proofing…plus silky smooth texture! Lasts up to 2 to 3 shampoos! Color chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out! DREAM COAT, inspired by new textile technology, covers each hair strand with an invisible waterproofing cloak.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeat-activated polymer works to compress, tighten and seal hair strands\u003c\/li\u003e\n\u003cli\u003eHair is supernaturally-sleek, smooth and super-silky\u003c\/li\u003e\n\u003cli\u003eUnlike typical “humidity-guard” serums, Dream Coat will not build up, weigh hair down or make it greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003c\/strong\u003eAfter shampooing and conditioning, apply Dream Coat to damp, towel-dried hair. If desired, a Color Wow Cocktail can be used before Dream Coat\u003c\/li\u003e\n\u003cli\u003eDivide hair in sections, then spray each section thoroughly (on the surface as well as underneath) to completely saturate hair. Comb through to distribute product evenly \u003c\/li\u003e\n\u003cli\u003eBlow dry, section by section, using a brush to hold each section taut while directing dryer heat (set at medium to high temperature) down hair lengths until section is completely dry\u003c\/li\u003e\n\u003cli\u003eDream Coat lasts up to 2 to 3 shampoos\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"50ml","offer_id":45863560380614,"sku":"RWO-WOW-FDCSS02","price":17.95,"currency_code":"CAD","in_stock":true},{"title":"200ml","offer_id":45863560413382,"sku":"RWO-WOW-FDCSS07","price":38.95,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":45863560446150,"sku":"RWO-WOW-FDCSS17","price":78.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/CW227_DreamCoat_50ml_pdp_main_image_2048x2048_66ac8610-086c-4621-b2f5-d7350826047c_1000x_1.webp?v=1779319367"},{"product_id":"k18-damage-shield-protective-conditioner","title":"K18 Damage Shield Protective Conditioner","description":"\u003cp\u003eA nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing. Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental aggressors for up to 3 days. Fortifies, softens, and detangles hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefends Against Damage: Conditioning protection against damage from UV rays, environmental aggressors, and daily mechanical styling for up to 3 days\u003c\/li\u003e\n\u003cli\u003eMaintains Hair Health: Fortifies hair’s exterior lipid barriers to make hair more resilient and resistant to damage. K18PEPTIDE™ replenishes protein lost during washing\u003c\/li\u003e\n\u003cli\u003eEnhances Hair’s Natural Shine: pH-optimized formula minimizes excess cuticle swelling during washing to help keep hair smooth and maximize shine\u003c\/li\u003e\n\u003cli\u003eSoftens, Smooths, And Detangles: Without film-forming silicones or waxes that can build up over time and weigh hair down\u003c\/li\u003e\n\u003cli\u003eBiotech-Produced Polysaccharide acts as a biomimetic shield to protect hair against pollution and environmental aggressors\u003c\/li\u003e\n\u003cli\u003eFortifying Ceramide Blend seals damage sites in the hair cuticle—smoothing and protecting hair from further damage\u003c\/li\u003e\n\u003cli\u003eK18PEPTIDE™ replenishes protein lost during washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount of DAMAGE SHIELD protective conditioner from mid-lengths to ends and build as needed.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. \u003c\/li\u003e\n\u003cli\u003eFor best results, use after shampooing with DAMAGE SHIELD shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"K18","offers":[{"title":"53ml","offer_id":45871008350406,"sku":"RKB-KBH-CDSPC02","price":19.95,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":45871008383174,"sku":"RKB-KBH-CDSPC08","price":55.95,"currency_code":"CAD","in_stock":true},{"title":"473ml","offer_id":45871008415942,"sku":"RKB-KBH-CDSPC16","price":83.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/DSConditioner.001_1024x_53ml.webp?v=1779462358"},{"product_id":"verb-ghost-shampoo","title":"Verb Ghost Shampoo","description":"\u003cp\u003eVerb Ghost Shampoo weightlessly conditions fine hair, protects color and leaves hair tangle-free. Moringa oil infuses the hair shaft with essential nutrients that naturally smooth frizz and promote radiant shine for all hair types. Ingredients may vary, please refer to product packaging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoringa Seed Oil: moisturizes, detangles and smoothes hair\u003c\/li\u003e\n\u003cli\u003eQuinoa Protein: repairs damage while coating, strengthening and protecting hair. Packed with vitamins and minerals as well as amino acids, quinoa can aid in hair growth while preventing breakage\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Extract: provides natural UV protection while guarding against dryness, color fading and brassiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMassage a small amount to wet hair, lather well and rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Verb Ghost Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Verb","offers":[{"title":"68ml","offer_id":45871276687558,"sku":"RVE-VER-CGHS02","price":11.95,"currency_code":"CAD","in_stock":true},{"title":"355ml","offer_id":45871276720326,"sku":"RVE-VER-CGHS12","price":29.95,"currency_code":"CAD","in_stock":true},{"title":"946ml","offer_id":45871276753094,"sku":"RVE-VER-CGHS32","price":61.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/Verb_Ghost_Shampoo_2.3oz_Packshot_WEB.webp?v=1779472011"},{"product_id":"designme-bounce-me-curl-balm","title":"DesignMe Bounce.Me Curl Balm","description":"\u003cp\u003eA multi-tasking curl cream that hydrates, reduces frizz, and adds shine for bouncy, defined curls. Enriched with argan oil, BOUNCE.ME curl balm enhances your natural texture with a non-crunchy, buildable hold, ensuring lasting shape and bounce. With heat protection up to 400°F, it also protects your curls from dryness and breakage caused by heat styling. Say hello to healthy, defined curls!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates curls with Argan Oil\u003c\/li\u003e\n\u003cli\u003eReduces frizz \u0026amp; adds shine\u003c\/li\u003e\n\u003cli\u003eNon-crunchy, touchable hold\u003c\/li\u003e\n\u003cli\u003eWon't weigh your curls down \u003c\/li\u003e\n\u003cli\u003eHeat protection up to 400°F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: Deeply moisturizes for smooth, shiny, frizz-free hair.\u003c\/li\u003e\n\u003cli\u003eMango Extract: Conditions, smooths \u0026amp; enhances elasticity.\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Oil: Nourishes and strengthens, promoting fuller, healthier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a coin-sized amount into wet or damp hair. Start with less, then add more.\u003c\/li\u003e\n\u003cli\u003eSmooth into hair in sections. Comb or brush through roots-to-ends for even coverage.\u003c\/li\u003e\n\u003cli\u003eGently scrunch or shape curls (twist, coil) to enhance definition. Let air dry or diffuse.\u003c\/li\u003e\n\u003cli\u003ePro Tip! Layer with BOUNCE.ME curl spray gel for added hold and frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DesignMe","offers":[{"title":"90ml","offer_id":45872218800326,"sku":"RDM-DME-LBMCB03","price":15.95,"currency_code":"CAD","in_stock":true},{"title":"250ml","offer_id":45872218833094,"sku":"RDM-DME-LBMCB08","price":33.95,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":45872218865862,"sku":"RDM-DME-LBMCB17","price":49.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/designme-bounceme-curl-balm-travel_9c20ab8c-b103-4398-900d-31d12634b76a.webp?v=1779497388"},{"product_id":"wella-fusion-intense-repair-shampoo","title":"Wella Fusion Intense Repair Shampoo","description":"\u003cp\u003eDiscover the new fusion care collection. For up to 95% more resilience against breakage, designed to repair and protect the hair against breakage and damages. Our formula is designed with the silksteel fusion program, inspired by spider silk, one of the strongest fibers in nature. It penetrates deep down the cortex and instantly recovers hair fiber and help to prevent future hair breakage. Even the most damaged hair feel renewed, smooth, elastic and resilient against breakage.\u003c\/p\u003e\n\u003cp\u003eDelicate shampoo that helps to repair damaged hair, leaving the hair clean and cared. With EDDS, micronized lipids and amino acids.\u003c\/p\u003e\n\u003cp\u003eIngredients include Amino Acides, Micronized Lipids \u003c\/p\u003e","brand":"Wella","offers":[{"title":"250ml","offer_id":45872256221382,"sku":"RWE-FUS-CIRS08","price":24.95,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":45872256254150,"sku":"RWE-FUS-CIRS33","price":64.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/fusion_sham_200.avif?v=1779566491"},{"product_id":"joico-defy-damage-protective-shampoo","title":"Joico Defy Damage Protective Shampoo","description":"\u003cp\u003eDefy Damage Protective Shampoo for bond strengthening \u0026amp; color longevity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree of SLS\/SLES Sulfates \u003cspan\u003eRJOCare\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eDecadently rich lather for a luxurious cleansing experience \u003cspan\u003eHoldHeroRoutine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, resilient, and healthy-looking\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"300ml","offer_id":45874992316614,"sku":"RJO-DEF-CPS10","price":27.95,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":45874992349382,"sku":"RJO-DEF-CPS32","price":67.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/Joico_DD_Shamp.webp?v=1779569319"},{"product_id":"olaplex-no-4d-detox-dry-shampoo","title":"Olaplex No.4D Detox Dry Shampoo","description":"\u003cp\u003eOlaplex Nº.4D is a healthy scalp dry shampoo is the key to achieving the look of clean, healthy hair–not gritty, dry-shampooed hair. Nº4D helps extend your style between washes by absorbing excess oil, neutralizing and repelling odor-causing pollutants, and leaving scalp and hair feeling freshly washed without buildup, powdery residue, or clogged follicles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces oil for clean-looking hair\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eNo powdery residue or buildup\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eNeutralizes and repels odor-causing pollutants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZeolite, Bentonite, and Rice Starch: Absorb oil, purify, and add body without leaving buildup or white, powdery residue behind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake well before use.\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ePart dry hair and hold the bottle 6-10\" away from roots.\u003c\/li\u003e\n\u003cli\u003eSpray generously onto scalp.\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds, then massage in for a fresh, clean finish.\u003c\/li\u003e\n\u003cli\u003eUse as needed to refresh dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Olaplex","offers":[{"title":"50ml","offer_id":45875140198598,"sku":"ROL-OLA-FCVDDS01","price":23.95,"currency_code":"CAD","in_stock":true},{"title":"178ml","offer_id":45875140231366,"sku":"ROL-OLA-FCVDDS06","price":43.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0740\/0597\/1142\/files\/ola_4d_sm_4a56d5d4-5e21-4a39-9bf5-625d9fee736b.webp?v=1779589085"}],"url":"https:\/\/urbanbeautylab.com\/collections\/under-30.oembed","provider":"Urban Beauty Lab","version":"1.0","type":"link"}